[Apple's] plunge has taken place so rapidly that it is tantamount to a snowball picking up speed and size as it hurtles down the mountain. Can anyone stop it? Maybe Steve Jobs can. But the odds aren’t good that he can do more than slow the fall, perhaps giving Apple a few more years before it is either gobbled up by a bigger company or finally runs out of customers.
The quote above was taken from Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton, published in 1997.
To be fair, the book is a good read on how Apple fell from grace and was almost rendered bankrupt. It would make for a good companion read with Steve Job’s soon-to-be released biography.

Recent Comments